Digital Content Manager

As a proud Kiwi born and bred insurer, we like to do things differently. We move fast, challenge the status quo, and focus on what matters. We're here to create beautifully simple, rewarding experiences for our customers and communities, and help protect the future of Aotearoa.

We're excited to be hiring for two opportunities within our Digital Content Chapter:

• 1x permanent role, supporting our Website Squad and customer journeys as business needs evolve.
• 1x 9-month fixed-term contract, working across multiple squads and projects to deliver digital content and experiences across a range of business initiatives.

What you’ll do

• Create, optimise and deliver digital content that improves our website and customer experience.
• Drive SEO performance and support digital growth across Tower platforms.
• Partner with marketing, SEO specialists, designers, developers and agile squads to bring customer-focused experiences to life Contribute across multiple digital initiatives, from website enhancements to broader customer journey projects.
• Use data, insights and testing to improve content performance, customer outcomes and business results.

What success looks like

• You'll deliver high-quality digital content and experiences that support customer engagement, acquisition and growth.
• You'll successfully partner with squads across the business to improve customer journeys and digital experiences.
• You'll use SEO, analytics and testing insights to continuously improve content performance and website effectiveness.
• You'll keep content accurate, engaging and compliant while maintaining a consistent customer experience.
• You'll demonstrate adaptability, confidently shifting between website-focused work and broader journey initiatives as priorities evolve.
• You'll help raise the bar for digital content and contribute to a culture of continuous improvement.

What you’ll bring

• Five+ years' experience in a content manager role in a medium to large organisation.
• Strong experience writing both long-form and short-form digital content.
• Solid digital content expertise across CMS, SEO, analytics, and web copywriting.
• Experience delivering content across both website and end-to-end customer journeys, with the ability to adapt and work across multiple agile squads and projects
• Good understanding of web structure and governance, and content bets practice.
• Confidence working with cross-functional teams, including UX/UI, developers and marketers.
• Clear communication, strong organisation and great attention to detail. A proactive mindset and a drive to keep improving.

We invest in you.

We offer a wide range of benefits tailored to your employment type, including flexible working options, wellbeing support, access to Tower products, additional leave entitlements, and development opportunities.

Ready to Apply?

If this opportunity interests you, we'd love to hear from you.

Please submit your CV along with a cover letter outlining the role you're interested in and what you can bring to the team. Applications will be reviewed as they are received, so we encourage you to apply early.