Marketing Specialist

Global Wave Group

Remote

Email & Lifecycle Marketer – Global Wave Group

Location: Albany, Auckland (Office based)

Working hours: 10 A.M. – 6:30 P.M. from Monday to Friday

Reports to: Global Marketing Manager

Role Purpose

The Email & Lifecycle Marketer will be responsible for using email to acquire, engage, retain, and reactivate clients, driving measurable revenue and client lifetime value. This role plans and executes end-to-end email and marketing automation campaigns, including strategy, content, segmentation, testing, and performance analysis.

Key Responsibilities

Plan and execute email campaigns to acquire, engage, and reactivate clients across the customer life cycle.
Build and manage automated lifecycle journeys (e.g., welcome, onboarding, nurture, reactivation, win-back).
Segment client lists based on behavior, demographics, value, and lifecycle stage to deliver relevant messaging.
Write, edit, and structure email content (e.g., subject lines, body copy, CTAs) aligned with brand tone and campaign goals.
Coordinate with design, product and operations teams to ensure emails are visually appealing and accurate.
Set up, test, and launch campaigns on the email platform, including QA for links, tracking, and rendering.
Monitor and analyze performance metrics (e.g., deliverability, opens, clicks, conversions, unsubscribes) and report insights.
Run simple A/B tests (e.g., subject lines, send times, content variants) and apply learnings to improve future campaigns.
Maintain clean and compliant email lists, following relevant data privacy and anti-spam regulations.

Essential Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field.
2+ years of hands-on experience in email or lifecycle/CRM marketing.
Practical experience with at least one major email service provider or marketing automation platform.
Strong ability to interpret basic performance data and turn insights into concrete actions.
Good copywriting skills in English (and Chinese is a strong plus) with attention to clarity and persuasion.
Familiarity with customer segmentation, basic A/B testing, and best practices for email deliverability.
Detail-oriented, organized, and able to manage multiple campaigns simultaneously.

Desirable

The ideal candidate combines strong marketing thinking with hands-on execution in email service platforms and CRM tools.