Social Media & Brand Specialist

As a proud Kiwi born and bred insurer, we pride ourselves in challenging status quo - and move fast to make things happen. We're here to create beautifully simple, rewarding experiences for our customers and communities, and we're working hard to protect the future of Aotearoa.

At its heart, insurance is about helping people through the unexpected. Doing what's right for our customers - especially in tough times - gives real purpose to our work.

Bring Tower’s Brand to Life

• Develop, create, schedule, and manage engaging social media content in line with the Tower brand to grow audience engagement, strengthen brand awareness, and support customer acquisition.
• Partner with marketing and brand teams to deliver social media activities that amplify campaigns, launches, partnerships, and key business initiatives.
• Act as brand champion to support consistent application of brand, ensuring all activity remains aligned with legal and compliance requirements.

Your impact in the first 6-12 months

• Established a strong and consistent social media presence, with content regularly delivered on time, on brand, and aligned to key marketing and business priorities.
• Become the go-to brand guardian, championing our brand guidelines and tone of voice while ensuring consistent application across every customer touchpoint..
• Built and maintained an engaging content calendar that supports campaigns, sponsorships, product initiatives, and key brand moments throughout the year.
• Delivered high-quality social-first content that enhances brand awareness, strengthens customer trust, and contributes to marketing and commercial objectives.
• Developed effective processes for community management, ensuring timely, consistent, and customer-focused responses across social platforms.
• Used insights, analytics, and emerging trends to continuously improve content performance, while maintaining compliance with brand, legal, and reputational standards.
• Pitched in across wider marketing activity, including media/PR support, event presence and sponsorship delivery.

What makes you a great fit

• 3+ years experience in digital marketing, social media management or content creation.
• experience managing and growing social media channels, with a good understanding of platform trends
• Can develop and deliver content aligned to a clear strategy, balancing creativity with performance outcomes
• Proficiency in Adobe Creative Suite (Lightroom, Photoshop), Canva, CapCut and other content creation tools
• Strong copywriting skills - clear, compelling, and on-brand across every channel.
• Excellent planning and project management skills, able to manage multiple pieces of work at pace
• SEO knowledge and comfort using data to optimize performance

We invest in you.

We're serious about looking after our people. Along with a competitive salary, we offer a bunch of perks and benefits to support you and celebrate the work you do:

• 26 weeks of paid parental leave for the primary carer and 4 weeks for partners
• A paid day off on your birthday
• 22 days annual leave, plus two extra annual leave days and the option to buy up to eight more
• Wellness leave
• Career growth and internal progression opportunities
• Flexible working and a beautiful, modern office in Auckland
• Discounts on Tower insurance products
• Free life insurance

Ready to Apply?

If this sounds like your kind of role, we'd love to hear from you.

We're looking for someone who's excited to help shape a new era of insurance - someone who's ready to make a real impact. If that's you, send us your CV and a cover letter that shows us what you're all about.

We're reviewing applications as they come in - so don't wait too long. Apply now and let's chat.