Senior Marketing Manager - Tower Direct

As a proud Kiwi born and bred insurer, we pride ourselves in challenging status quo - and move fast to make things happen. We're here to create beautifully simple, rewarding experiences for our customers and communities, and we're working hard to protect the future of Aotearoa.

At its heart, insurance is about helping people through the unexpected. Doing what's right for our customers - especially in tough times - gives real purpose to our work.

The impact you'll have

This role is critical to Tower’s success as you are responsible for driving customer and revenue growth across Tower’s Direct portfolio. You’ll bring a challenger mindset, a passion for the numbers, and a strong track record of developing winning strategies and campaigns that deliver measurable commercial outcomes. Combining sharp commercial thinking with deep customer insight, you’ll grow market share across core products and priority segments. You will lead end-to-end retail marketing strategy and delivery for Tower Direct, setting direction, building strong relationships, and turning opportunities into commercially strong, on-brand growth programmes. You’ll oversee the planning and delivery of major campaigns across Aotearoa New Zealand, with a clear focus on performance, optimisation, and results.

In your first 6-12 months, success will look like:

• Delivered high-performing marketing campaigns that drive measurable growth in customer acquisition, retention, revenue, and market share across Tower Direct.
• Established a clear, insight-led retail marketing strategy, with budgets, media investment, and campaigns consistently optimised for ROI and commercial outcomes.
• Built strong partnerships across Product, Digital, Data, Underwriting, and Customer teams to deliver integrated growth initiatives and seamless campaign execution.
• Embedded a data-driven marketing culture, using customer insights, market intelligence, and funnel performance metrics to continuously improve results.
• Developed and led a high-performing, engaged marketing team that consistently delivers customer-focused and commercially successful campaigns.
• Strengthened Tower's growth marketing capability by implementing best-practice digital performance marketing, robust governance, and effective agency management.

To thrive in this role, you'll need

• 8+ years’ experience in a senior marketing role within a services marketing environment.
• Proven experience as a brand and retail marketer, delivering measurable outcomes through above-the-line marketing.
• Demonstrated ability to work in cross-functional teams; agile ways of working are a strong advantage.
• Experience managing creative and media agencies, including performance and relationship management.
• Proven ability to lead marketing strategy, campaign execution, and brand delivery while influencing senior stakeholders and cross-functional teams.
• Strong commercial and analytical mindset, with experience using customer insights, sales funnel metrics, and performance marketing to drive growth and optimise results.
• Excellent project, budget, and stakeholder management skills, coupled with a collaborative approach, innovation mindset, and knowledge of tools such as Google Analytics, Power BI, segmentation, and testing.

We invest in you.

We're serious about looking after our people. Along with a competitive salary, we offer a bunch of perks and benefits to support you and celebrate the work you do:

• 26 weeks of paid parental leave for the primary carer and 4 weeks for partners
• A paid day off on your birthday
• 22 days annual leave, plus two extra annual leave days and the option to buy up to eight more
• Wellness leave
• Career growth and internal progression opportunities
• Flexible working and a beautiful, modern office in Auckland
• Discounts on Tower insurance products
• Free life insurance

Ready to Apply?

If this sounds like your kind of role, we'd love to hear from you.

We're looking for someone who's excited to help shape a new era of insurance - someone who's ready to make a real impact. If that's you, send us your CV and a cover letter that shows us what you're all about.

We're reviewing applications as they come in - so don't wait too long. Apply now and let's chat.