Content Marketing Specialist

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Full time

Auckland, New Zealand

Content Marketing Specialist

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Role Purpose

Opportunity to join an expanding Marketing team for the fastest growing technology company on the NZX and ASX!

At Blackpearl Group, we love building cutting edge products and are looking for a Content Marketing Specialist to level up all of Pearl Diver’s ads, social, website, and comms. This role will be within the product venture Pearl Diver a real-time audience and buyer intent platform built for marketers and agencies.

Working with the Head of Marketing, you’ll plan, create, schedule, and publish content for ads, social, eDM and web, while supporting ABM strategies that help our sales team win the right accounts. You’ll take raw product info and turn it into sharp, on-brand creative that’s easy to launch, test, and scale.

The Team

You’ll join a fast-paced marketing team focused on driving growth for Pearl Diver a key part of the Blackpearl Group. You will collaborate closely with every team across the business to refine messaging and ads and execute our GTM strategy.

You'll report directly to the head of marketing and work cross-functionally to align marketing efforts with broader go-to-market sales strategies.

What You'll Do

• Plan a rolling content calendar across ads, social, web, eDM, and Sales ABM needs
• Create product-led content including ad creatives, social assets, landing page content blocks, and product visuals
• Write and refine short-form product messaging for different channels and audiences as well as long form case studies
• Collaborate with the Head of marketing to define Pearl Diver’s GTM strategy and execute it
• Build content variations for testing, including multiple formats, hooks, and visual styles

Ideal Profile

• Proven B2B Expertise: 3+ years of marketing experience in a B2B environment.
• A strong portfolio showing high quality design work across all digital channels
• A strong understanding of B2B SaaS and the go-to-market function.
• A creative mindset and a keen eye for visually appealing content aligned to commercial outcomes.
• Strong communication skills with the ability to relay key value proposition messages and content to sales teams, customers, agencies, and external communications.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); Canva or similar.
• Familiarity with CMS platforms and email marketing tools, ideally HubSpot
• Excellent organisation and time management skills, comfortable juggling multiple projects

Nice To Have

• Basic knowledge of HTML or web design principles
• Familiarity with Webflow
• Video editing or motion graphics experience

Why join Black Pearl Group?

• Global impact - join a company that's making waves globally with its cutting-edge technology and data innovations
• Fast paced and dynamic team environment that is results driven
• Fun, supportive, and diverse company culture

About Blackpearl Group

Blackpearl Group (NZX:BPG) is a market-leading data technology company pioneering AI-driven sales and marketing solutions for the US market. Our cutting-edge services and products are on the forefront of the data utilisation movement and we are leading the way with exciting initiatives and critical thinking.

All our services are designed to power revenue growth for small-to-medium sized businesses, BPG consistently delivers exceptional value to its customers. Our mantra is simple: ‘Better Growth Together’. When our customers win, we win.

With the Head Office in Wellington, New Zealand, a second office in Auckland, a team in Arizona and four other countries across the globe, the Blackpearl team is expert, agile and focused on supporting rapid company growth that is occurring right now.

Compensation & Benefits

Flexible work hours, designed as needed for role success

If you are a high performer who loves being on a team of A Players who work together to do big things, having fun along the way, we can't wait to meet you!

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