Brand & Sponsorships Specialist
nib Group
About the role | He Aha Te Tūranga
As the Brand & Sponsorships Specialist, you are responsible for building brand equity and managing New Zealand's sponsorship portfolio by:
- supporting the Senior Manager - Brand, Partnerships & Acquisition in driving top‑of‑funnel brand awareness, consideration and the 'why nib' value proposition across all channels to support acquisition and retention.
- driving and executing sponsorship strategy, activation and SEO initiatives to maximise brand visibility and high‑quality traffic.
- strengthening brand‑led acquisition, driving & evolving the 'why nib' value proposition, and ensuring sponsorships and SEO deliver measurable commercial benefits.
This role plays a key part in translating brand strategy into compelling, consistent execution across campaigns, distribution channels, marketing and consumer touchpoints.
Working cross‑functionally with marketing, product, partnerships, and external stakeholders, the Brand & Sponsorships Specialist ensures all brand and sponsorship activity aligns to strategic objectives, maximises return on investment, and enhances brand equity.
About you | Ko Wai Koe
You bring experience working in a regulated environment, ideally within financial services, with a strong understanding of compliance considerations and the importance of clear, accurate communication.
You're a confident stakeholder manager, able to build strong relationships and collaborate effectively across marketing, product, sales, and external partners to deliver aligned outcomes.
With a solid understanding of customer behaviour and market trends, you use insights to inform brand and sponsorship strategies, ensuring initiatives resonate with target audiences.
You have proven experience delivering brand campaigns, sponsorships, partnerships or activations, and bring a strong grasp of brand strategy, positioning, and value proposition development.
- Tertiary degree in Marketing / Business
- Experience working with media, PR and creative agencies (desired)
- Experience in measuring effectiveness of marketing campaigns (desired)
If you're ready to step into a role that will challenge and reward you daily and provide an opportunity to build on your career, then please apply today!
About nib | Ko Wai Mātou
Here at nib, we pride ourselves on our innovative and passionate approach in offering Kiwis affordable, world-class health and life insurance.
We believe in "challenging the status quo" and admire the diversity of thought and seek out people with an intrinsic need to make the world a better place. Health and wellbeing go hand in hand with our 'future state' strategy. Ehara i te toa takitahi (success is not achieved alone) - you will be joining a collaborative, innovative and driven team with the following benefits:
- Free health, life, income protection insurance + discounts for family members
- Hybrid work environment: work from home and the Christchurch or Auckland office
- Join a supportive and dedicated team where you can develop and enhance your career
- An exceptionally generous leave policy including 22 days annual leave, cultural leave, 18 weeks fully paid parental leave for all parents
- Short term incentive programmes
Diversity, equity and inclusion | Te kanorau me te whakaurunga
We embrace an inclusive working environment. We are LGBTQIA+, disability and neurodiverse inclusive, and welcome people from diverse backgrounds aiming to create a work environment where employee differences such as age, culture, nationality, accessibility, and education are valued to reflect the diversity of the communities in which we operate.
Our hybrid working model provides our employees with the flexibility to work from one of our office Hubs and from home based on what works best for them and their team. We make a commitment to come together with purpose and are excited to share moments that matter with one another.
Our Hubs are purpose built to support focused work, connection, and collaboration with peers. We provide a new starter benefit as well as ongoing financial support to set up and maintain a functioning home workspace. At nib, we're committed to creating a flexible working environment where you're free to be you.
All your information will be kept confidential according to EEO guidelines. Successful applicants will be required to complete a background check (including criminal history check) prior to commencement of employment .
Next steps: If successful, you will receive an email from Sapia.ai inviting you to complete an online, chat‑ based assessment.
