Social Lead
Mercury
He whakahaere aronga-anamata a Mercury, e tuku ana i te pūngao me ngā whitimamao ki te mahi a tangata o Aotearoa, ā, he nui ake i tā ētahi atu. Waihoki, e para ana i te huarahi mā te pūngao whakahou me te whai i tētahi anamata toitū. Kei te iho ko tō mātou koronga. Tiakina te anamata, mā te tūhono i ngā tāngata me ngā wāhi o te inamata. He āki tēnei i a tātou ki te whakapau kaha kia hua ake ai he anamata pai ake mō ō tātou tāngata, mō ō tātou hapori, me Aotearoa.
Mercury is a bold future-focused organisation, providing energy and telecommunications to more Kiwis than anyone else, leading the way with renewable energy and working toward a sustainable future. At the heart is our purpose. Taking care of tomorrow: connecting people and place today. This pushes us to do all we can to create a better future for our people, our communities, and Aotearoa New Zealand.
Tā mātou arawātea | Our Opportunity
Our teams at Mercury make a real difference to Aotearoa New Zealand by doing new and exciting things with energy, and our Customer business is entering an important next stage of growth and transformation.
As we continue to evolve, we’ve created a number of new roles to strengthen the way our Customer teams are set up for the future. These roles will support clearer accountability, stronger commercial ownership and better alignment across our channels, helping us stay efficient, customer-focused and future-fit.
We're looking for a Social Lead to be Mercury's dedicated storyteller and social creative authority, owning our organic social presence and setting the standard for how Mercury shows up across every platform.
This is a mid-level role for someone well-established in social who's ready to broaden their brand thinking and grow their influence across a wider marketing function. You'll be hands-on in content creation, the go-to internal consultant for paid social advertising, and a trusted voice on channel orchestration — balancing organic and paid to maximise Mercury's brand impact. You'll also play a key role in delivering integrated brand campaigns and activations.
Tāu e mahi ai | What you'll be doing:
- Leading Mercury's organic social presence — developing a clear, evidence-based approach that prioritises brand storytelling, audience connection, and cultural relevance
- Acting as Mercury's social creative authority and internal consultant for all paid social advertising — advising on creative formats, audience targeting, platform best practice, and the optimum organic vs paid channel mix, and self-producing paid social creative assets where appropriate
- Acting as Mercury's internal centre of excellence for social best practice, setting guidelines and playbooks, and running regular briefings that keep brand and marketing teams equipped to deliver social-right content
- Self-producing content end-to-end or working with agencies to produce it — evaluating each opportunity to determine the right approach for quality, cost, and creative impact
- Monitoring paid social campaign performance in partnership with the media agency, spotting creative fatigue and optimisation opportunities, and feeding recommendations into paid budget and platform decisions
- Using social listening tools to monitor brand sentiment, audience trends, and channel performance, translating data into clear insights and strategic recommendations, and contributing to brand health tracking, campaign post-mortems, and annual brand planning
- Keeping an eye on competitor social activity and category trends to inform Mercury's social positioning
- Leading community management across Mercury's owned channels, owning the response framework and best practice comms guidelines, and training the Engage team to show up on-brand in every interaction, and acting as the escalation point for complex or high-risk situations, working with Brand, Comms, and Legal
- Supporting the Senior Brand Manager and Sponsorship Manager to deliver integrated brand campaigns, including social ideation, asset production, publishing, and paid/organic coordination
- Managing the organic social budget, agency and supplier relationships, and content creator and influencer partnerships
Tāu ka kawe mai | What you'll bring:
- 5+ years' experience in a brand and/or social media role, with content that demonstrates real brand thinking, not just execution
- Proven experience owning organic social channels for a consumer brand, including content planning, production, and community management
- Hands-on production skills — comfortable self-producing short-form video, photography, and copy to a high standard
- Strong understanding of paid vs organic channel orchestration, with experience advising on how both work together to build brand and drive performance
- Deep knowledge of social platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube) and their respective formats, algorithms, and audiences
- A genuine brand sensibility — you understand how social builds awareness, consideration, and preference, and you approach every post with that lens
- Comfortable working with social listening and analytics tools, able to translate performance data into clear insights and actionable recommendations
- Experience monitoring paid social performance and translating results into creative optimisation recommendations
He aha te pai o te hono mai? | Why join us?
- Additional 5 days leave per annum (MyDays)
- $400 one off tax-free payment towards setting up your home office
- A diverse workplace where your unique abilities and talents will be recognised and encouraged
- Annual salary reviews with excellent parental leave policy, with the option to purchase additional leave
- The opportunities, career paths and facilities associated with working for one of New Zealand's largest multi-utility providers
- Flexible working policy - The autonomy and trust to work flexibly from our purpose-built premises and from home, recognising the value of this flexibility in the modern world
- Discounted health insurance and free life and income insurance
- Excellent well-being programme including up to $100 annual check ups and confidential assistance programme
- Gender affirmation leave and supportive bereavement leave to be taken when you lose anyone close to you, including your pet
Mercury is a learning organisation that is committed to providing you with opportunities to grow and develop that will benefit you now and in the future. Part of your role includes building your skillset and mindset through a variety of ways. We believe this creates an energised, innovative and agile work environment where you will feel valued.
E koekoe te tūī, e ketekete te kākā, e kūkū te kererū
Every voice has its place – and together, we thrive.
At Mercury, we believe that having a team of individuals with different backgrounds, experience and capability working together makes us stronger and better as an organisation. We know that some candidates may only apply for a role if they meet all of the criteria. If you want to join our team, we encourage you to apply for any role that matches your skills, capabilities and interests, even if you aren't sure if you meet all of the criteria.
Please click 'apply' to submit your application. If you require accessibility or assistance support from us during the application and selection process, please reach out to [email protected]. Please do not apply via this email address.
A full position description is available below. Applications close 17th July 2026 at 5:00pm. Please note that Mercury retains the right to bring a particularly strong candidate through to interview more quickly.
Job Details
Reference #
43277
Posted
03 Jul 2026
Closing
17 Jul 2026 17:00
Location(s)
Auckland, Tauranga
Expertise
Brand, Digital Marketing, Marketing
Job level(s)
Management
Work type(s)
Permanent full time