Channel Manager - Route

The Opportunity

Due to an internal promotion, we are seeking a Channel Manager to lead the strategy and execution of our Independent Route Retail channel, covering more than 2,600 customers across dairies, fuel retailers and convenience stores throughout New Zealand.

This is a strategic role where you'll own the channel plan from end to end—developing growth strategies, driving new customer acquisition, increasing distribution and delivering profitable sales growth across one of Goodman Fielder's most important channels.

Working closely with Sales, Marketing, Supply Chain and our Field teams, you'll bring commercial plans to life while influencing stakeholders across the business to deliver outstanding customer outcomes.

What You Will Do

• Develop and execute the Independent Route Retail channel strategy
• Drive customer acquisition, distribution growth and profitable sales performance
• Create impactful campaigns, activations and commercial initiatives
• Partner with Sales, Marketing and Supply Chain to execute channel plans
• Analyse market trends and customer insights to identify growth opportunities
• Manage forecasting, pricing and channel performance to deliver strong commercial outcomes
• Champion continuous improvement across systems, processes and ways of working

What You Will Bring

• Proven FMCG sales experience, ideally in Channel Management or National Account Management
• Proven experience developing and delivering commercial growth strategies
• Strong understanding of the New Zealand Route Retail or Foodservice market is highly desirable
• Exceptional stakeholder management, influencing and negotiation skills
• Strong commercial and financial acumen with the ability to interpret sales data and identify opportunities
• Confident presenter with excellent communication and planning skills
• Resilient, adaptable and passionate about delivering results

We are a leading regional food company across Australia, New Zealand and Asia Pacific, delivering some of New Zealand's most iconic and trusted brands including Meadow Fresh, Edmonds, Molenberg, Vogel's, Nature's Fresh, Puhoi Valley and Freya's.

We believe that success comes down to our people. We're driven by our values — We Grow Together, We Keep Things Simple, We Get Stuff Done — and we're committed to creating a workplace where everyone can thrive.

With opportunities to grow across brands, functions and markets, Goodman Fielder is a place where careers are built, not just jobs are filled.

Benefits

• Hybrid working and flexible ways of working
• Competitive salary package, incentive programme and employee benefits
• Lead an important growth channel with genuine ownership
• Work with iconic Kiwi brands in a collaborative, high-performing team
• Ongoing learning, leadership development and long-term career opportunities
• Stability and career security within one of Australasia's leading FMCG businesses

Ready to shape the future of one of New Zealand's most exciting retail channels?

Apply now and join Goodman Fielder, where your ideas, strategy and commercial expertise will help grow some of New Zealand's most loved brands.