Category Activation Manager GSE

The Opportunity

We're looking for an experienced

Category Activation Manager to join our Customer & Category Activation team.

This is an exciting opportunity to bridge the gap between strategy and execution—bringing category, shopper and marketing strategies to life across New Zealand's leading retail customers.

Working closely with Category, Marketing, Sales and Field teams, you'll develop customer activation plans that deliver commercial results, create engaging in-store experiences and strengthen our partnerships with customers. If you're commercially minded, thrive on collaboration and enjoy turning insights into action, this is the role for you.

What You Will Do

• Develop and deliver customer and channel activation plans that drive category growth
• Translate shopper, category and customer insights into compelling in-market activations
• Partner with Sales, Marketing and Category teams to execute best-in-class campaigns
• Manage promotional calendars, trade investment and activation planning processes
• Build strong relationships with customers and internal stakeholders
• Analyse campaign performance and continuously improve activation effectiveness
• Champion a consistent, insight-led approach to customer activation

What You Will Bring

• 3–5 years' experience in Category, Sales, Trade Marketing or Marketing within FMCG
• Experience using data and shopper insights to influence commercial decisions
• Strong analytical skills with experience using IRI, Nielsen or similar market data tools
• Excellent communication, stakeholder management and influencing skills
• Ability to manage multiple projects and deliver at pace
• Commercial mindset with a passion for creating winning customer experiences
• Relevant tertiary qualification

We are a leading regional food company across Australia, New Zealand and Asia Pacific, delivering some of New Zealand's most iconic and trusted brands including Edmonds, Meadow Fresh, Freya's, Molenberg and Puhoi Valley.

We believe that success comes down to our people. We're driven by our values – We Grow Together, We Keep Things Simple, We Get Stuff Done – and we're committed to creating a workplace where everyone can thrive. With opportunities across brands, functions and markets, Goodman Fielder is a place where careers are built, not just jobs.

Benefits

• Hybrid working and flexible ways of working
• Competitive salary package and employee benefits
• Work with some of New Zealand's most recognised FMCG brands
• Join a collaborative, innovative and high-performing commercial team
• Ongoing learning, development and long-term career opportunities
• Make a real impact by shaping how our brands come to life in-store

Ready to bring strategy to life?

Apply now and help create the customer experiences that grow some of New Zealand's most loved food brands.