Head of Lifecycle Marketing

He whakahaere aronga-anamata a Mercury, e tuku ana i te pūngao me ngā whitimamao ki te mahi a tangata o Aotearoa, ā, he nui ake i tā ētahi atu. Waihoki, e para ana i te huarahi mā te pūngao whakahou me te whai i tētahi anamata toitū. Kei te iho ko tō mātou koronga. Tiakina te anamata, mā te tūhono i ngā tāngata me ngā wāhi o te inamata. He āki tēnei i a tātou ki te whakapau kaha kia hua ake ai he anamata pai ake mō ō tātou tāngata, mō ō tātou hapori, me Aotearoa.

Mercury is a bold future-focused organisation, providing energy and telecommunications to more Kiwis than anyone else, leading the way with renewable energy and working toward a sustainable future. At the heart is our purpose. Taking care of tomorrow: connecting people and place today. This pushes us to do all we can to create a better future for our people, our communities, and Aotearoa New Zealand.

Our teams at Mercury make a real difference to Aotearoa New Zealand by doing new and exciting things with energy, and our Customer business is entering an important next stage of growth and transformation.

As we continue to evolve, we’ve created a number of new roles to strengthen the way our Customer teams are set up for the future. These roles will support clearer accountability, stronger commercial ownership and better alignment across our channels, helping us stay efficient, customer-focused and future-fit.

Tā mātou arawātea | Our Opportunity

We're looking for a Head of Lifecycle Marketing to lead the strategy that deepens our customer relationships and drives long-term commercial growth. If you thrive on creativity, measurable outcomes, continuous learning, and empowering teams and are ready to make a tangible impact on our brand and customer experience, we'd love to hear from you.

This is a senior leadership role working closely with the GM Brand & Marketing, responsible for Mercury's customer growth marketing strategy across lifecycle, owned channels, personalisation, and go-to-market integration. You'll lead a team of circa 10 marketers and own the end-to-end customer marketing ecosystem — from onboarding and in-life engagement through to retention, rewards, and digital performance. Reporting directly to the GM Brand & Marketing, you will act as a trusted advisor to the wider business, guiding initiatives that drive measurable, customer and business outcomes.

Mō te tūranga | About the role

• Owning and leading Mercury's integrated customer lifecycle marketing strategy across a portfolio of products, segments, and customer touchpoints — driving retention, engagement, and long-term customer value
• Leading onboarding, in-life engagement, retention and rewards programmes that reduce churn, grow loyalty, and increase cross-sell and upsell across Mercury's product portfolio
• Overseeing digital marketing performance across lifecycle touchpoints, driving a test-and-learn culture and ensuring campaigns are optimised for conversion, engagement, and ROI
• Translating customer data and commercial priorities into targeted, personalised marketing programmes — partnering with data, CX, and technology teams to evolve Mercury's decisioning and automation capability
• Ensuring all lifecycle and customer communications are consistent, on-brand, and integrated with Mercury's broader brand purpose and GTM strategy
• Leading, developing, and inspiring a high-performing team of circa 10 marketers, building capability in data-driven marketing, personalisation, and customer experience design
• Managing agency and partner relationships, overseeing an Opex budget and demonstrating clear return on marketing investment

Mōu | About you

We are looking for a strategic marketing leader who thrives on measurable outcomes, continuous learning, and empowering teams. If you're ready to make a tangible impact on our brand and customer experience.

• 15+ years in marketing, with at least 8 years in senior lifecycle, CRM, or customer marketing leadership roles.
• Experience working in complex, competitive, consumer-led organisations, ideally in utilities, telecommunications, financial services, or consumer retail industries.
• Proven track record in leading marketing programmes and teams and engaging stakeholders at senior levels.
• Deep understanding of all marketing facets: brand, lifecycle, product, campaign planning, digital, content, and performance optimization.
• Creative ambition and a sharp digital eye — you understand how data-driven strategy and compelling creative work together to cut through and stand out.
• Business acumen and a commercial mindset, with the ability to align marketing with financial and growth outcomes.
• A team player, focused on enterprise outcomes and doing right by the customer and the team.
• Exceptional communication, collaboration, and presentation skills, with the ability to influence and lead through complexity and ambiguity.

He aha te pai o te hono mai? | Why join us?

• Additional 5 days leave per annum (MyDays)
• $400 one off tax-free payment towards setting up your home office
• A diverse workplace where your unique abilities and talents will be recognised and encouraged
• Annual salary reviews with excellent parental leave policy, with the option to purchase additional leave
• The opportunities, career paths and facilities associated with working for one of New Zealand's largest multi-utility providers
• Flexible working policy - The autonomy and trust to work flexibly from our purpose-built premises and from home, recognising the value of this flexibility in the modern world
• Discounted health insurance and free life and income insurance
• Excellent well-being programme including up to $100 annual check ups and confidential assistance programme
• Gender affirmation leave and supportive bereavement leave to be taken when you lose anyone close to you, including your pet

Mercury is a learning organisation that is committed to providing you with opportunities to grow and develop that will benefit you now and in the future. Part of your role includes building your skillset and mindset through a variety of ways. We believe this creates an energised, innovative and agile work environment where you will feel valued.

E koekoe te tūī, e ketekete te kākā, e kūkū te kererū

Every voice has its place – and together, we thrive.

At Mercury, we believe that having a team of individuals with different backgrounds, experience and capability working together makes us stronger and better as an organisation. We know that some candidates may only apply for a role if they meet all of the criteria. If you want to join our team, we encourage you to apply for any role that matches your skills, capabilities and interests, even if you aren't sure if you meet all of the criteria.

Please click 'apply' to submit your application. If you require accessibility or assistance support from us during the application and selection process, please reach out to [email protected]. Please do not apply via this email address.

A full position description is available below. Applications close 10th July 2026 at 5:00pm. Please note that Mercury retains the right to bring a particularly strong candidate through to interview more quickly.

wexiExistiTBC

Job Details

Reference #

43264

Posted

26 Jun 2026

Closing

10 Jul 2026 17:00

Location(s)

Auckland, Tauranga

Expertise

Brand, Digital Marketing, Marketing, People Leadership

Job level(s)

Management

Work type(s)

Permanent full time