Country Manager for New Zealand

The Lemon Consulting

Remote

Location:Remote,

Employment type: Full-time

Develop and execute strategic plans focused on brand building, customer acquisition, and market growth across New Zealand
Lead and manage multi-channel marketing initiatives including TV, radio, sponsorships, print, out-of-home advertising, PR, digital marketing, affiliates, and CRM activities
Adapt global brand strategies, campaigns, and messaging to align with the New Zealand market and local audience preferences
Oversee performance-based marketing channels in collaboration with internal teams and external agencies
Build and maintain strong relationships with local media agencies, creative partners, production agencies, and media owners
Manage agency selection processes, commercial negotiations, and external partnerships
Take ownership of annual marketing plans, budgets, targets, and overall market performance
Develop local brand assets, creative campaigns, and communication strategies to strengthen market presence and customer engagement
Analyse campaign performance, ROI, CPA, and acquisition metrics to optimise future marketing initiatives
Ensure all marketing activities and communication channels comply with local gambling regulations and industry standards
Act as the voice of the customer by identifying market opportunities, improving acquisition and retention strategies, and driving commercial performance across all channels.

Minimum 5 years of experience in a senior marketing or commercial leadership role within a high-volume transactional industry
Minimum 3 years of experience within the B2C online gaming industry in New Zealand
Proven track record of successfully launching brands and driving rapid business growth within the New Zealand market
Strong understanding of the New Zealand advertising, media, and marketing landscape
Experience managing relationships with media agencies, media owners, creative agencies, and production partners
Hands-on experience managing significant above-the-line marketing budgets and end-to-end campaign delivery
Strong expertise in campaign planning, forecasting, tracking, reporting, performance analysis, and optimisation
Experience leading and developing teams, including recruitment, training, mentoring, and performance management
Strong commercial awareness with a data-driven and results-oriented mindset
Excellent communication, stakeholder management, and negotiation skills
Ability to work autonomously while collaborating effectively with cross-functional international teams
Strong understanding of compliance requirements and responsible advertising practices within regulated industries.

Opportunity to lead and shape a strategically important market within a rapidly growing international organisation
High level of ownership and autonomy with the ability to make a direct business impact
Exposure to large-scale brand development and acquisition marketing initiatives
Collaborative and fast-paced international work environment
Professional growth and leadership development opportunities
Dynamic culture focused on innovation, growth, and performance excellence.