Marketing Manager - Ranger

Lead. Grow. Transform.

Ford Motor Company New Zealand is constantly evolving and innovating, committed to delivering smarter, more connected vehicles for all New Zealanders, now and for generations to come.

Looking ahead, Ford is excited about the future. With an expanding vehicle lineup, growing digital services, and a strong dealer network, we are well-positioned to support New Zealand businesses in new ways.

Our National Sales Company (NSC) based in Ellerslie, Auckland, is the driving force behind our commercial and customer activities. But our impact extends far beyond our shores.

We are incredibly proud to be part of a powerhouse regional team. Backed by Ford’s world-class development hub just across the Tasman - featuring around 1,500 talented engineers, designers, and specialists - our regional footprint leads the global creation of iconic vehicles like the Ranger, Ranger Raptor, and Everest. Crucially, this means the vehicles New Zealanders love most are designed, engineered, and perfected right here in our region before heading to around 180 markets worldwide.

Why Ford?

For nearly a century, we've been a driving force across New Zealand, building a legacy that truly speaks for itself. Today, we continue to shine with a line-up of market-leading vehicles such as the Ranger, Everest, and Mustang.

These remarkable achievements are a testament to our unwavering commitment to innovation and a customer-focused approach that has delivered success across our entire line-up, giving us so much to be excited about! But we believe we do more than just build award-winning vehicles - we build careers.

• Discounted lease car options.
• Multiple Employee Resource Groups – Ready Set YOU wellbeing team, Women of Ford and Men of Ford.
• Annual $250 LifeSkills Program.
• Flexible Work Arrangements.
• Growth and development opportunities via internal training.
• Comprehensive Employee Assist Program.
• Wellness Programs including Free Flu Vaccinations.
• Paid volunteer days.

About the Role

As the Marketing Manager – Ranger, you will leverage your deep market expertise and passion for innovation to define and execute a strategic vision that differentiates our product cycle and drives overall marketing and sales success.

Reporting directly to the Marketing Director, this position is based at our Head Office in Ellerslie, Auckland. This role operates under a hybrid work arrangement, requiring four days on-site.

Responsibilities

· End-to-End Portfolio Ownership: Take full ownership of the pick-up portfolio’s performance for Ford New Zealand, acting as the ultimate custodian of the product line with accountability for hitting volume, market share, and brand KPIs.

· Campaign & Media Ownership: Lead the briefing, development, and execution of high-impact marketing and nameplate campaigns across digital, search, and offline channels to drive target audience engagement.

· Comprehensive Launch Execution: Manage all elements of successful vehicle launches, including pricing and profitability, dealer and sales training, customer events, agency briefings, and digital asset accuracy.

· Commercial & Incentive Management: Manage the Ranger budget, optimize vehicle margins, and develop and deploy competitive local market incentives alongside the Retail Marketing Lead.

· Cross-Functional & Sales Alignment: Partner with Sales Planning to align on program volumes and share objectives, support the long-term product planning and forecasting process, and collaborate internally across Product Development (based in Australia), as well as sales, service and accessories.

· Market Intelligence & Performance Tracking: Monitor competitor activity, conduct market research, and track key performance metrics (KPIs) to provide strategic recommendations and regular reports to senior management.

About you

• Minimum 4+ years of experience in the commercial vehicle industry, with a strong focus on marketing.
• Experience working with and delivering best results from agency partners
• Proven track record of successfully launching and growing new products or services, with demonstrable marketing successes.
• Deep understanding of the commercial vehicle market, including customer needs, competitive landscape, emerging trends, and effective marketing strategies within this sector.
• Experience with connectivity platforms and telematics solutions and their marketing implications.
• Excellent project management and organizational skills.
• Exceptional communication, interpersonal, and presentation skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Strong analytical and problem-solving skills.

If you want to be a part of this challenging and rewarding transformation – Apply Now!

Equal Opportunity

Ford New Zealand is inclusive employer, and all qualified applicants will receive consideration for employment.

If you require any support or adjustments to the recruitment process, please contact Candice our HR Business Partner at ***email_hidden***.

To be considered for this role, you must be legally authorized to work in New Zealand (verification required upon hire). Please note that the successful candidate will also be required to complete a pre-employment background and national police check.

• Please note due to the high numbers of applications we will only be able to contact shortlisted candidates.