Marketing Automation Specialist

Stuff reaches millions of New Zealanders every month. Now we're reimagining how we connect with them.

We're looking for a marketing automation leader who is excited by what's next. Someone who sees beyond traditional CRM programmes and wants to build intelligent, adaptive customer experiences powered by data, automation and AI.

This is an opportunity to shape the future of audience growth, engagement and subscriber revenue for one of New Zealand's most recognised digital brands.

You'll help move us from static customer journeys and rule-based workflows to responsive, learning systems that personalise experiences in real time. If you're already experimenting with AI agents, orchestration platforms, automation frameworks or advanced customer journey design, we'd love to hear from you.

The opportunity

This isn't a role where you'll simply maintain campaigns.

You'll have the freedom to build new capabilities, test emerging technologies and influence how AI is applied across marketing and customer experience.

Reporting into the Head of Audience Development, and working across Product, Editorial, Commercial and Audience Development teams, you'll design and deliver customer journeys that drive registrations, engagement, loyalty and subscription growth.

One day you might be optimising lifecycle programmes in Braze. The next, connecting behavioural signals, data platforms and AI tools to create smarter, more adaptive customer experiences at scale.

You'll play a key role in shaping how Stuff uses automation and AI to better understand, engage and retain audiences.

What you'll bring

We're less interested in job titles and more interested in mindset. You might currently work in marketing automation, lifecycle marketing, CRM, audience growth, customer engagement or a related discipline.

You'll bring:

• Strong experience designing and delivering customer lifecycle programmes
• Expertise in customer segmentation, personalisation and journey orchestration
• Experience with platforms such as Braze, Piano or similar marketing technologies
• Strong analytical skills and a passion for turning insights into action
• Experience running experiments, testing ideas and optimising performance
• The ability to work across multiple teams and influence outcomes
• Curiosity about AI, automation and emerging technologies

Bonus points if you're already exploring tools such as n8n, Make, Zapier, AI agents, orchestration frameworks or API-driven workflows.

Why join Stuff?

This is a rare opportunity to help define the next generation of customer engagement at scale. You'll join a business that values innovation, encourages experimentation and gives talented people the freedom to make a real impact. You'll have genuine latitude to bring in new approaches, run experiments and make things happen. If you're excited by the idea of combining marketing, data, automation and AI to create smarter customer experiences, we'd love to talk.

Come and help build what comes next.

Think you can do the job? Then apply now and start your journey with Stuff today.

Ka oti rānei i a koe tēnei mahi? Kāti, tono mai ināianei kia tīmata ai tō haerenga me Stuff i tēnei rā.

Stuff champions inclusion. Be it gender, ethnicity, beliefs, abilities or experiences - we know that diversity brings another lens through which we all learn, connect and grow.

E kōkiri nei a Stuff i te whāinga kia whai wāhi ai te katoa. Hāunga te ira, te iwi, ngā whakapono, ngā āheinga, ngā wheako rānei o te tangata - e mōhio nei tātou mā te kanorau e whai tirohanga hou ai, e ako ai, e tūhono ai, e whanake anō ai tātou katoa.

As we are committed to creating a workplace that reflects the diverse communities in New Zealand, we will always invite and encourage applications from people of all genders, ethnicities, disabilities and ages. We are committed to providing equal employment opportunities for all.

Nā runga i tā mātou ū ki tētahi taiao mahi e whakaatu ana i te kanorau o ngā hapori i Aotearoa, i te ao, i te pō, ka pōhiringia, ka ākina anō ngā tono mahi a te marea whānui, hāunga te ira, te iwi, te hauātanga, te pakeke rānei. E ū nei mātou ki te whai kia wātea ai ā mātou ara whai mahi ki te katoa i runga i te mana taurite.

Disclaimer: Stuff does not accept unsolicited agency resumes. Stuff is not responsible for any fees related to unsolicited resumes.