Product Manager

Product Manager - Global Wave Group

Location: Albany, Auckland (Office based)

Reports to: Marketing Manager

Role Purpose

The Product Manager will be responsible for planning, designing, and continuously optimizing website pages for different products, markets, and customer segments. This role gathers requirements from internal stakeholders and end users, translates them into clear product specifications and prototypes, and works with designers, developers, and testers to deliver high-quality web experiences that support marketing and business goals.

Key Responsibilities

• Own the marketing website roadmap and define what pages, sections, and experiences should be created for each product, campaign, and market.
• Collect and analyze requirements from users, internal teams (marketing, sales, customer service), and business owners, and translate them into clear, prioritized product requirements.
• Create low-fidelity prototypes / wireframes that reflect user and business requirements and iterate based on feedback.
• Collaborate with UI/UX designers to turn prototypes into high-fidelity designs that follow brand guidelines and web design best practices.
• Work closely with front-end and back-end developers to ensure that designs are correctly implemented, technically feasible, and optimized for performance and SEO.
• Coordinate QA / testing resources to verify that all website features function correctly, display properly across devices and browsers, and meet acceptance criteria.
• Manage the full product lifecycle: requirements → prototyping → design → development → testing → release → measurement → iteration.
• Use analytics tools (e.g. traffic, conversion, bounce rate, funnel analysis) to evaluate website performance and identify opportunities for improvement.
• Run and manage A/B tests and experiments to improve conversion, engagement, and overall UX.
• Ensure content on the website is accurate, up to date, and aligned with marketing messages and brand positioning.
• For international versions of the site, coordinate with local or language-specific product managers to ensure consistency while addressing local needs.
• Prepare clear documentation, including requirement documents, user stories, acceptance criteria, and release notes.
• Communicate project status, risks, and milestones regularly to stakeholders and management.

Essential Requirements

• Bachelor’s degree or above in Marketing, Business, Computer Science, Design, or a related field.
• 3+ years of experience as a Product Manager, Web Product Manager, or a similar role; experience with marketing or corporate websites is preferred.
• Strong command of spoken and written English; able to communicate requirements and feedback clearly with global stakeholders.
• Solid understanding of web design and UX principles, including information architecture, user journeys, and responsive design.
• Hands-on experience working with UI/UX designers and front-end/back-end developers in an agile or iterative development environment.
• Familiarity with web analytics and A/B testing tools (e.g. Google Analytics) and ability to make data-driven decisions.
• Strong project management skills, able to prioritize tasks, manage timelines, and coordinate multiple stakeholders across departments.
• Excellent communication, documentation, and presentation skills; able to explain complex ideas in a clear and structured way.
• Detail-oriented, user-centric mindset, and a strong sense of ownership for website quality and business results.
• Proven experience working with multilingual or multi-region websites and collaborating with Chinese-speaking teams or markets is strongly preferred.

Desirable

The ideal candidate has strong communication skills in English, a solid understanding of web design and UX principles, and proven experience managing end-to-end website projects.