Marketing Specialist

Affiliate Marketing Specialist – Global Wave Group

Location: Albany, Auckland (Office based)

Reports to: Global Marketing Manager

Role Purpose

The Affiliate Marketing Specialist is responsible for identifying, recruiting, and managing Key Opinion Leaders (KOLs), influencers, and other affiliate partners to drive high-quality traffic and clients to the company. This role focuses on building long-term, mutually beneficial partnerships, negotiating commission structures, and ensuring that each partner’s promotional activities are aligned with the company’s brand and business objectives. This role will work closely with the marketing team to plan campaigns, track performance, and continuously optimize the affiliate channel for growth and profitability.

Key Responsibilities

• Identify and recruit new KOLs, influencers, and affiliate partners across relevant platforms and markets.
• Establish and maintain strong relationships with affiliate partners through regular communication, support, and performance reviews.
• Negotiate commission rates, promotional packages, and collaboration terms that are fair, transparent, and aligned with company targets.
• Coordinate and provide marketing materials (e.g., tracking links, banners, content guidelines) to affiliates to support their promotional activities.
• Monitor affiliate performance on a regular basis and prepare simple, clear reports on key metrics (e.g., leads, conversions, revenue).
• Work with internal teams to ensure smooth onboarding of referred clients and accurate commission calculations.
• Identify opportunities to improve campaign performance, including testing new creatives, messages, and partner types.
• Ensure all affiliate activities comply with legal, brand, and platform guidelines, protecting the company’s reputation and client trust.

Essential Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in affiliate marketing, influencer marketing, business development, or partnership management.
• Proven experience working with KOLs, influencers or affiliate partners, including outreach, negotiation, and relationship management.
• Strong negotiation skills, with the ability to build trust and long-term relationships.
• Basic understanding of digital marketing metrics (e.g., clicks, leads, conversion rate, CPA, ROI).
• Good organizational skills and attention to detail in tracking partner performance and commission payouts.
• Ability to work independently, take ownership of results, and manage multiple partners and campaigns at the same time.
• Professional English speaker, ability to speak Chinese is an advantage.