Social Media Specialist - Beauty

Social Media Specialist – Beauty

Farmers is one of New Zealand’s most iconic fashion and lifestyle retailers. We’re looking for a Social Media Specialist to help bring our beauty categories to life across our social channels and connect our customers with the latest trends, launches, and campaigns.

Working closely with the Social Media Lead and brand teams, you’ll play a key role in delivering engaging, on-brand social content that supports our beauty and merchandise strategies.

What you’ll be doing

• Coordinating and delivering social media campaigns with a strong focus on Beauty
• Supporting content planning, approvals, and campaign delivery across all social platforms
• Managing timelines, community management and campaign reporting
• Working with internal teams, agencies and influencers to deliver engaging fashion-led content
• Ensuring all content aligns with Farmers’ brand guidelines and tone of voice
• Staying up to date with beauty, social trends and platform best practice

What you’ll bring

• 2+ years’ experience in a social media role, ideally within Beauty
• Strong understanding of social media best practice and trends
• Experience in creating content is essential
• Experience managing social media campaigns end-to-end
• Influencer marketing experience
• Excellent organisation, communication and attention to detail

Why Farmers?

Join a trusted Kiwi fashion brand where creativity, collaboration and community matter. This is a great opportunity to work with well-known brands, exciting beauty content and a supportive marketing team.