Digital Platform Specialist

Our client is a well-established, globally recognised organisation with a strong presence across New Zealand and international markets. This is a business with a clear digital growth agenda, operating at scale with a collaborative and commercially minded marketing team.

The Role

This is a 6-month maternity leave cover role for a Digital Platform Specialist to join a busy marketing team. You will be responsible for managing and optimising web and content platforms, bringing together customer journey thinking, content strategy, and marketing automation to drive engagement and performance. This is a hands-on role for someone who thrives in a fast-paced environment and enjoys testing, learning, and optimising continuously.

What You’ll Be Doing

• Managing and optimising digital platforms, ensuring a seamless and engaging customer experience
• Developing and executing content strategies aligned to customer journey mapping and business objectives
• Managing SEO and GEO optimisation across platforms
• Building and executing marketing automation campaigns including email marketing, landing pages, and workflows
• Tracking and analysing platform performance, generating insights and recommendations for improvement
• Ensuring brand consistency and voice across all digital touchpoints
• Collaborating with writers, designers, and wider marketing stakeholders to deliver high-quality content
• Managing CRM data integrity and reporting on campaign performance

About You

• 3 to 6 years of experience in digital platform management, content optimisation, or a similar role
• Strong understanding of SEO, GEO, and customer journey principles
• Proficient in marketing automation platforms and CRM systems
• Experienced in analytics and turning data into actionable insights
• Graphic design experience is important and will be highly regarded
• Highly organised and detail-oriented with the ability to manage multiple projects and stakeholders simultaneously
• Commercially minded and proactive, comfortable in a fast-paced environment
• Strong communicator with the ability to present digital performance clearly to stakeholders

For a confidential conversation contact Callum Henry at ***email_hidden*** or 021 196 8990.