Marketing Manager - Campaigns

As a proud Kiwi born and bred insurer, we pride ourselves in challenging status quo - and move fast to make things happen. We're here to create beautifully simple, rewarding experiences for our customers and communities, and we're working hard to protect the future of Aotearoa.

At its heart, insurance is about helping people through the unexpected. Doing what's right for our customers - especially in tough times - gives real purpose to our work.

Your day-to-day would involve

• Driving customer acquisition and revenue growth through data-driven marketing strategies and campaigns
• Leading integrated campaigns across mass and digital channels, focused on performance, brand presence, and commercial outcomes
• Using customer and funnel insights to optimise campaigns and collaborate with teams to deliver seamless, end-to-end customer journeys

In your first 6-12 months, success will look like:

• Planning and delivering integrated ATL, digital and BTL campaigns aligned to acquisition and revenue growth targets
• Translating commercial goals into clear campaign objectives (acquisition, conversion, ROI) and execution plans
• Owning and optimizing campaign performance across channels, improving CPA, conversion rates and funnel progression
• Leveraging data and insights to refine targeting, messaging, creative and overall campaign effectiveness
• Collaborating cross-functionally (Digital, Automation, Frontline, agencies) to deliver seamless customer journeys and strong execution
• Ensuring campaigns are delivered on time, on brief and within budget, while maintaining brand standards, compliance, and governance

To thrive in this role, you'll need

• 5+ years’ experience in a marketing manager (or similar) role, ideally within a services environment
• Proven track record delivering integrated ATL campaigns that drive commercial outcomes (acquisition and/or retention), including managing agencies and end-to-end delivery
• Experience working in cross-functional teams
• Strong performance marketing experience across digital channels, with demonstrated ability to optimise based on funnel metrics and conversion targets
• Insurance or financial services experience is preferred (or demonstrable capability to learn regulated product environments quickly)
• End-to-end TTL campaign capability, combining digital performance marketing to drive impactful, optimised results
• Data-driven mindset, using insights, funnel metrics and performance reporting to inform decisions and improvements
• Strong stakeholder, project, budget and agency management skills, ensuring effective delivery and brand consistency

We invest in you.

We're serious about looking after our people. Along with a competitive salary, we offer a bunch of perks and benefits to support you and celebrate the work you do:

• 26 weeks of paid parental leave for the primary carer and 4 weeks for partners
• A paid day off on your birthday
• 22 days annual leave, plus two extra annual leave days and the option to buy up to eight more
• Wellness leave - no need to justify your mental health day
• Career growth and internal progression opportunities
• Flexible working and a beautiful, modern office in Auckland
• Discounts on Tower insurance products
• Free life insurance

Ready to Apply?

If this sounds like your kind of role, we'd love to hear from you.

We're looking for someone who's excited to help shape a new era of insurance - someone who's ready to make a real impact. If that's you, send us your CV and a cover letter that shows us what you're all about.

We're reviewing applications as they come in - so don't wait too long. Apply now and let's chat.