Loyalty and CRM Analyst

Posted 11-May-2026 (NZST)

46 Montgomerie Road, Māngere, Auckland, New Zealand

Salary

Full Time

Head Office

40 hours per week

Bendon is looking for a Loyalty and CRM Analyst to help bring our new loyalty programme to life across customer communications, EDMs, Klaviyo, retail, eCommerce and member journeys. This is a brilliant opportunity for someone with strong CRM, email or retention experience who is ready to take on a new opportunity.

You will help shape how customers are welcomed, rewarded, recognised and encouraged to return. You will work on loyalty communications, support key customer journeys, optimise EDMs, help develop value-adding loyalty partnerships, and use data to improve how we connect with our customers. You will also have the chance to explore new loyalty partnerships, finding thoughtful ways to give our members more value, more recognition and more reasons to feel brilliantly supported by Bendon.

Being part of our team means

Hybrid work - two days per week from home (Tuesday and Thursdays).

Free onsite parking.

Join the company mobile plan

Generous staff discount (plus one for a family member)

Referral bonus programme.

Ongoing support of Breast Cancer Research initiatives

Regular team and culture-building events.

EAP support for you and your family.

Ongoing training and career development.

Birthday leave, wellbeing leave, and lifestyle leave.

We are looking for someone who has

3+ years' experience in CRM, email marketing, loyalty, retention or lifecycle marketing.

Experience working with CRM platforms. Klaviyo would be a bonus.

Strong understanding of EDMs, automation, segmentation and customer journeys.

A practical, data-led mindset, with confidence reading performance reports and turning insights into actions.

Strong written communication skills and a good eye for brand tone.

Highly organised, with the ability to manage calendars, campaigns, testing plans and deadlines.

Comfortable working with different teams, including marketing, eCommerce, retail, creative, IT, finance and external partners.

A customer-first mindset and a genuine interest in building better customer relationships.

Experience with loyalty programmes or rewards platforms.

At Bendon, we believe every woman deserves better support. Bra Better Rewards is one way we bring that belief to life for the customers who choose us, trust us and come

This is not a role where you need to have done everything before. It is a role for someone ready to make their mark on something new, meaningful and commercially important.

If you love Loyalty and CRM, care about customers and want to help build the future of loyalty at an iconic New Zealand-born brand, we would love to hear from you.