Marketing Manager - Trade

Ready to make an impact?

Woolworths is New Zealand’s leading supermarket brand, serving more than 3 million customers every week. We’re committed to providing our customers with choice, value and convenience, so they’ll enjoy the best overall shopping experience. Our purpose is to make Kiwis’ lives a little better every day.  

With 189 supermarkets across New Zealand supported by 21,000+ team members, we give our customers a choice of more than 20,000 different products in each of our stores.

About the Role | Mō te Tūranga

Reporting to the Senior Marketing Manager - Trade, your primary focus will be to plan, develop & manage the activation and execution of our Trade strategy and support the way we develop our communications around pricing, trade events, and our wider value propositions. 

Part of the wider Trade team, you will combine commercial knowledge with a deep understanding of our customers to drive short-term sales, long-term value for money perceptions, and overall brand advocacy for the Woolworths brand. 

Key Priorities for the role include: 

• Bring our trade marketing strategy to life, collaborating and creating exciting customer journeys and propositions for our weekly offer, trading events and wider value propositions

• Identify opportunities for innovation in marketing strategy and tactical execution

• Drive effective and efficient communication planning across all our marketing activities.

• Drive the execution of our trade roadmap both tactically and strategically, supporting and motivating  the team to deliver world-class brand and marketing communications

• Collaborate with our commercial team to ensure we are delivering a compelling offer to customers every week across all channels

• Work collaboratively across squads & the wider business, while supporting a high-performing team of marketing experts

• Set clear input and output targets in relation to marketing programmes

• Champion data-driven and insight-led decision-making to inform strategies, identify opportunities, optimise performance and proactively mitigate challenges.

• Maintain and grow strategic relationships within the business across Merchandise, Marketing, Operations, and Cartology teams

• Maintain relationships with external agency partners including creative design and media 

• Supporting and mentoring junior members of the team.

About You | Mōu

This key role requires a passionate and experienced product marketer, with strong commercial understanding, a strategic and analytical mindset as well as a deep expertise in reaching audiences in a fragmented and complex media landscape, both digital and traditional. A demonstrable passion for the NZ Grower market and fresh & healthy products will be an advantage. 

Your specific experience will likely reflect:

• Deep understanding of customers, their behaviours and habits

• Experience working with commercial teams and/or suppliers, including an understanding of commercial metrics, terminology, and pricing. 

• Ability to demonstrate success in brand management, able to manage multiple portfolios

• Proven ability to work in a complex, fast paced retail environment 

• Exceptional collaboration, influencing and communication skills 

• Strong analytical skills, with particular focus on customer and business metrics, an ability to understand trends, question hypotheses and demonstrate ability to consider data in a decision making process

• Proven experience in campaign management, bringing the campaign to life across all channels within a changing media landscape

• Experience in people leadership and being able to lead, grow, and motivate teams to deliver exceptional work. 

• Adaptable to change with a challenger/growth mindset

Working with Woolworths NZ | Me mahi tahi tatou ki Woolworths NZ

Our purpose is to make Kiwis' lives a little better every day.  
We’re friendly, down-to-earth, and energetic - we work hard but we have a great time doing it, and we love what we do.  There is plenty of scope for new ideas, lots of room for you to add value, and importantly, you’ll be working with a business that touches the lives of three million New Zealanders a week.  We offer a diverse range of career opportunities across our ecosystem

Come as you are | Nau mai, whakatau mai

We’re an equal opportunity employer and are committed to the principle of equal opportunity for all.

If you’re smart and good at what you do, let’s work together | Me mahi tahi tatou