Senior Marketing Manager - Fresh Choice
Woolworths Group
Date: 12 hours ago
City: Christchurch, Canterbury
Contract type: Full time
Ready to make an impact?
Woolworths is New Zealand’s leading supermarket brand, serving more than 3 million customers every week. We’re committed to providing our customers with choice, value and convenience, so they’ll enjoy the best overall shopping experience. Our purpose is to make Kiwis’ lives a little better every day.
With 189 supermarkets across New Zealand supported by 21,000+ team members, we give our customers a choice of more than 20,000 different products in each of our stores.
What you’ll do | Hei mahi
As Senior Brand & Marketing Lead for FreshChoice, you will drive the implementation of the FreshChoice marketing and brand strategy, ensuring alignment with Fresh Choice Business Strategy overall and driving initiatives that grow customer and brand engagement and increase sales.
You will report to the and be HO Brand & Marketing W-NZ and act as a pivotal leader acting as a conduit between the FreshChoice, Woolworths NZ brand & marketing teams and Fresh Choice Franchisees, ensuring that overall operating processes are in place to deliver to customer needs.
This role is paramount to ensuring brand and marketing initiatives are well managed at an operational level, are current and aligned to overall business strategy.
Key Priorities Include
Our purpose is to make Kiwis' lives a little better every day.
We’re friendly, down-to-earth, and energetic - we work hard but we have a great time doing it, and we love what we do. There is plenty of scope for new ideas, lots of room for you to add value, and importantly, you’ll be working with a business that touches the lives of three million New Zealanders a week. We offer a diverse range of career opportunities across our ecosystem
Come as you are | Nau mai, whakatau mai
We’re an equal opportunity employer and are committed to the principle of equal opportunity for all.
If you’re smart and good at what you do, let’s work together | Me mahi tahi tatou
Woolworths is New Zealand’s leading supermarket brand, serving more than 3 million customers every week. We’re committed to providing our customers with choice, value and convenience, so they’ll enjoy the best overall shopping experience. Our purpose is to make Kiwis’ lives a little better every day.
With 189 supermarkets across New Zealand supported by 21,000+ team members, we give our customers a choice of more than 20,000 different products in each of our stores.
What you’ll do | Hei mahi
As Senior Brand & Marketing Lead for FreshChoice, you will drive the implementation of the FreshChoice marketing and brand strategy, ensuring alignment with Fresh Choice Business Strategy overall and driving initiatives that grow customer and brand engagement and increase sales.
You will report to the and be HO Brand & Marketing W-NZ and act as a pivotal leader acting as a conduit between the FreshChoice, Woolworths NZ brand & marketing teams and Fresh Choice Franchisees, ensuring that overall operating processes are in place to deliver to customer needs.
This role is paramount to ensuring brand and marketing initiatives are well managed at an operational level, are current and aligned to overall business strategy.
Key Priorities Include
- Lead the delivery of the Fresh Choice (WDL) brand & marketing strategy, ensuring marketing activities align with strategic pillars and growth ambitions
- Deliver effective marketing programmes aligned to FreshChoice (WDL) financial business objectives
- Oversee the execution of marketing plans and campaigns, including measurement and review of campaign ROI
- Strategically partner and collaborate with FreshChoice Franchise leaders and teams to champion and deliver on brand and marketing strategies ensuring buy-in and alignment across the network
- Lead and develop the FreshChoice marketing team, fostering a skilled, high performing culture of excellence and collaboration.
- Collaborate with finance and operational teams to manage marketing financial activity to deliver on financial targets including but not limited to, budgets, expenditure, reporting, and ensure that all expenditures are effective use of the marketing budget.
- Proven experience in senior Retail brand and marketing roles (min 6-8 years)
- Proven success in delivering Brand & Marketing programmes and campaigns in a commercial multi-faceted environment
- Experience managing relationships with creative & media agencies
- 5 + years working in a Franchise network (preferred not mandatory)
- Marketing/ Communications Degree preferred or equivalent work experience in Marketing, Brand or Communications
Our purpose is to make Kiwis' lives a little better every day.
We’re friendly, down-to-earth, and energetic - we work hard but we have a great time doing it, and we love what we do. There is plenty of scope for new ideas, lots of room for you to add value, and importantly, you’ll be working with a business that touches the lives of three million New Zealanders a week. We offer a diverse range of career opportunities across our ecosystem
Come as you are | Nau mai, whakatau mai
We’re an equal opportunity employer and are committed to the principle of equal opportunity for all.
If you’re smart and good at what you do, let’s work together | Me mahi tahi tatou
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