Marketing Specialist

We are seeking a creative and results-driven Marketing Specialist to join our growing team. This role is responsible for developing and implementing marketing strategies that increase brand awareness, drive traffic, and generate leads. The ideal candidate has strong communication skills, is data-driven, and thrives in a fast-paced environment.

Key Responsibilities:

• Plan and execute multi-channel marketing campaigns, including email, social media, digital advertising, and content marketing.
• Conduct market research to identify customer trends, competitive analysis, and new opportunities.
• Create and manage content for websites, blogs, email newsletters, and social platforms.
• Track and report on campaign performance using analytics tools (e.g., Google Analytics, HubSpot).
• Collaborate with design, sales, and product teams to align marketing efforts with business goals.
• Assist in managing company website.
• Support event planning and promotional activities such as webinars, trade shows, or product launches.
• Stay current on industry trends and best practices.

Qualifications:

• Bachelor's degree or above in Marketing, Communications, Business, or related field or 5 years of experience in marketing or a related field.
• Proficiency in digital marketing platforms (e.g., Google Ads, Meta Ads, email marketing tools).
• Strong writing, editing, and communication skills.
• Analytical mindset with a focus on ROI and performance metrics.
• Ability to manage multiple projects and meet deadlines.

Preferred Skills:

• Experience in Auto Industry marketing.
• Graphic design or video editing skills (Adobe Creative Suite or Canva).
• Data Visualization Skills (Tableau, Pivot Table)

Working Hours: 35 hours per week