Merchandising & GTM Lead - ANZ
Compendium Group
Date: 1 day ago
City: Auckland, Auckland
Contract type: Full time
Who is the Compendium Group?
The Compendium Group is made up of a Distribution Company based in New Zealand and Australia and an International Consultancy company with an office in the UK that works with International Brands that are innovative, ethical, and global leaders in their channels across the Outdoor, Surf, Sport, Active Lifestyle and Boutique categories. Currently distributing Hydro Flask, OOFOS, Cotopaxi, Melin, Noc’s Provisions and Allbirds in Australia and New Zealand and managing the international business for OOFOS and Feetures.
We have a proven track record in building long-standing partnerships to act as the brand's custodians outside of their home market. These partnerships are carefully selected based on having a clear cause and a point of difference within their market sector. We offer an outstanding consumer-centric digital, retail & wholesale solution to position our partner brands at the heart of each distribution opportunity across Australasia.
The Role
The Merchandising & GTM Lead Will Own The End-to-end Product-to-market Process For Our Outdoor, Surf, Sport, Active Lifestyle And Boutique Brand Portfolio. Using Sell-through Data, Regional Consumer Insights And Global Line Architecture, You Will
Key Responsibilities
Range Architecture
The Compendium Group is made up of a Distribution Company based in New Zealand and Australia and an International Consultancy company with an office in the UK that works with International Brands that are innovative, ethical, and global leaders in their channels across the Outdoor, Surf, Sport, Active Lifestyle and Boutique categories. Currently distributing Hydro Flask, OOFOS, Cotopaxi, Melin, Noc’s Provisions and Allbirds in Australia and New Zealand and managing the international business for OOFOS and Feetures.
We have a proven track record in building long-standing partnerships to act as the brand's custodians outside of their home market. These partnerships are carefully selected based on having a clear cause and a point of difference within their market sector. We offer an outstanding consumer-centric digital, retail & wholesale solution to position our partner brands at the heart of each distribution opportunity across Australasia.
The Role
The Merchandising & GTM Lead Will Own The End-to-end Product-to-market Process For Our Outdoor, Surf, Sport, Active Lifestyle And Boutique Brand Portfolio. Using Sell-through Data, Regional Consumer Insights And Global Line Architecture, You Will
- Build commercially-sound assortments for DTC, online marketplaces and wholesale partners across AU/NZ.
- Drive the seasonal GTM calendar so every department hits milestone dates and launches with impact.
Key Responsibilities
Range Architecture
- Analyse historical sell-through, marketplace trends and competitive intel to brief and select seasonal assortments.
- Balance volume styles, newness and margin across Online, Owned Retail, marketplace and wholesale. .
- Rationalise SKUs, set option counts and grade size/colour splits for AU/NZ nuances.
- Create pre-buy forecasts and OTB recommendations aligned to sales budgets.
- Partner with Finance & Operations to lock purchase orders and phasing that protect cashflow and freight efficiencies.
- Build and own the master GTM calendar (sample receipt, sell-in, marketing asset deadlines, product launches).
- Chair weekly/ fortnightly GTM huddles ensuring Sales, Digital, Marketing and Operations are on track.
- Deliver clear range briefs, product education decks and visual line plans to internal teams and key accounts.
- Tailor assortments for DTC e-commerce, marketplace listings and tiered wholesale partners.
- Brief digital merchandising (navigation, PDP hierarchy) and in-store VM guidelines.
- Identify white-space opportunities (capsules, collabs, exclusives) specific to AU/NZ consumers.
- Weekly sell-through tracking; recommend in-season actions (reorders, markdowns, re-merchandising).
- Post-season hindsight reporting with clear lessons and ROI on new initiatives.
- Coach and develop the merchandising & GTM support team.
- Foster a data-driven, solution-oriented culture across departments.
- Range Gross Margin meets or exceeds budget.
- Sell-through > 70 % by end of season (first receipt).
- On-time milestone delivery (95 % of GTM calendar dates met).
- Inventory turns ≥ 2 across active categories.
- Key account adoption rate of proposed assortments (target 75 % SKU adoption).
- 7+ years product merchandising, assortment planning or category management in multi-brand environment; regional experience across AU/NZ strongly preferred.
- Demonstrated success building GTM calendars and steering cross-functional teams.
- Advanced Excel (pivot, lookup, scenario modelling); proficiency in ERP/PLM & BI tools .
- Deep understanding of Outdoor, Surf, Sport or Active Lifestyle retail landscapes. Experience in merchandising Footwear, apparel and accessories ranges preferred.
- Commercial acumen — confident interpreting P&L, OTB and margin levers.
- Strong presentation & storytelling skills; able to simplify complex data for varied audiences.
- Data-driven & curious — instinctively asks “why” and validates with numbers.
- Deadline-relentless — orchestrates moving parts and keeps teams accountable.
- Collaborative influencer — wins buy-in without formal authority.
- Consumer-centric mindset — balances brand DNA with regional tastes.
- Resilient & adaptable — thrives in a high-growth, entrepreneurial, ever-evolving portfolio.
- Approx. 4–8 ANZ trips per year (major account meetings, trade shows).
- 4–6 international trips to brand HQs or global sales meetings.
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