Content & Communications Manager
HG Group Ltd
Date: 1 day ago
City: Masterton, Wellington
Contract type: Full time
at Attach2 Limited Marketing
Are you passionate about storytelling, brand building, and content that drives results? Do you thrive on taking complex ideas and turning them into engaging, strategic communication? If you’re ready to take ownership of content in a company that’s expanding across NZ, AU, and the US—we want you on our team.
About Us
At Attach2, we’re in the business of transforming the construction landscape. As a leading provider of excavator attachments, we don’t just supply products – we enable our customers to conquer challenges in mining, quarrying, road building, and infrastructure development. Every attachment we deliver makes a tangible difference. We’re not here for just “good enough.” Our culture is intense, restless, and relentless in the pursuit of excellence. If you share our passion for delivering value and making things happen, keep reading. If not? This might not be the right place for you.
Our Core Values – What They Are And Aren’t
One Direction, One Team
As a Content & Communications Manager, you’ll be the voice of Attach2 across our core regions—NZ, AU, and the USA. You’ll own the content engine, helping us connect with customers through clear, compelling, and highly strategic messaging. From educational content and how-to videos to EDMs and product stories, you’ll shape the way customers experience the brand. You’ll collaborate across teams, support campaigns, and make sure every piece of content we ship is aligned, on-brand, and outcome-focused.
Your Mission
If this ad has you excited and you’re ready to bring your creativity and communication skills to a high-energy environment, apply today with your resume and a cover letter detailing: 1. Why you want to join Attach2. 2. How your skills and experience align with this role. 3. What excites you most about serving the construction market.
Screening Questions
- Masterton, New Zealand
- Full-time
Are you passionate about storytelling, brand building, and content that drives results? Do you thrive on taking complex ideas and turning them into engaging, strategic communication? If you’re ready to take ownership of content in a company that’s expanding across NZ, AU, and the US—we want you on our team.
About Us
At Attach2, we’re in the business of transforming the construction landscape. As a leading provider of excavator attachments, we don’t just supply products – we enable our customers to conquer challenges in mining, quarrying, road building, and infrastructure development. Every attachment we deliver makes a tangible difference. We’re not here for just “good enough.” Our culture is intense, restless, and relentless in the pursuit of excellence. If you share our passion for delivering value and making things happen, keep reading. If not? This might not be the right place for you.
Our Core Values – What They Are And Aren’t
One Direction, One Team
- What It Is: Cohesive teamwork with everyone aligned toward a shared goal. We debate rigorously but fully commit to decisions as one.
- What It Isn’t: Silos, turf wars, negativity, or putting personal interests above the team.
- What It Is: Execution-oriented, passionate, and hungry to achieve. We prioritize what adds the most value and respond quickly to tasks and enquiries.
- What It Isn’t: Procrastination, analysis paralysis, or a “that’s someone else’s job” mentality.
- What It Is: Eager to take on challenges, help others, and go above and beyond. We’re positive problem-solvers who get it done.
- What It Isn’t: Excuses, reluctance, or complaining about what’s “not in my job description.”
- What It Is: Relentless improvement. We question the status quo, embrace change, and aim to grow both personally and professionally.
- What It Isn’t: Settling for mediocrity, resisting change, or focusing on problems without offering solutions.
- What It Is: Putting customers first. We add value to their businesses, build long-term relationships, and deliver on our promises.
- What It Isn’t: Over-promising and under-delivering, treating customers as interruptions, or failing to follow through.
As a Content & Communications Manager, you’ll be the voice of Attach2 across our core regions—NZ, AU, and the USA. You’ll own the content engine, helping us connect with customers through clear, compelling, and highly strategic messaging. From educational content and how-to videos to EDMs and product stories, you’ll shape the way customers experience the brand. You’ll collaborate across teams, support campaigns, and make sure every piece of content we ship is aligned, on-brand, and outcome-focused.
Your Mission
- Support the marketing manager to GSD (Get S**T done)
- Own the content calendar—plan and deliver engaging content across web, social, email, and video
- Create long-form and short-form written content that educates, inspires, and converts
- Coordinate and support the production of how-to and training videos across regions
- Manage and execute 6–8 monthly EDMs using HubSpot, including campaigns, newsletters, and automations
- Maintain product and campaign templates in HubSpot across Attach2 and SnowWolf brands
- Collaborate with internal teams and contractors to execute multimedia content
- Tailor messaging for NZ, AU, and US audiences while keeping brand voice consistent
- Track performance and continuously improve reach, engagement, and content quality
- Support PR and media content for product launches, events, and strategic moments
- Bring your creativity, drive, and strategic mindset to everything you do
- Genuine BAR RAISER! not just someone that is there to punch the clock and 'do the job'
- Proven experience in content, communications, or marketing roles
- Strong figure it out factor- do what it takes to raise the bar in the marketing team!
- Strong writing, editing, and messaging skills across digital channels
- Ability to manage complex content calendars and meet deadlines consistently
- Basic understanding of video planning or production coordination
- HubSpot or similar CRM/EDM platform experience
- Excellent communicator, both internally and externally
- High ownership mindset—you take initiative, deliver on commitments, and improve continuously
- Work with A-Players: Join a high-performing team that challenges, supports, and wins together
- Grow Your Career: We’re relentless about development—both personal and professional
- Own Your Impact: Your work will directly influence brand presence and lead generation across 3 countries
- Rewards That Matter: Competitive salary, bonus opportunities through our Stake in the Outcome program, and a culture that celebrates wins
- Be Part of Something Bigger: Every campaign supports customers building infrastructure that changes lives
If this ad has you excited and you’re ready to bring your creativity and communication skills to a high-energy environment, apply today with your resume and a cover letter detailing: 1. Why you want to join Attach2. 2. How your skills and experience align with this role. 3. What excites you most about serving the construction market.
Screening Questions
- 1. If you are a successful candidate, will you be willing to arrange job reference checks with previous managers and colleagues?
- 2. Which of the following statements best describes your right to work in New Zealand or Australia?
- AU or NZ citizen
- Permanent Resident
- Other (specify)
- 3. What’s your expected annual base salary?
- Specify
- 4. How many years’ experience do you have in this area?
- 5 years +
- 2–5 years
- Less than 2 years
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