Brand Manager

Coffee 366 Ltd


Date: 22 hours ago
City: Auckland, Auckland
Contract type: Full time

Coffee 366 Ltd seeks a Brand Manager to lead strategy across hospitality, coffee, dairy, and training divisions. The role involves brand positioning, campaign execution, digital marketing, and performance analysis. Requires 5+ years’ experience in brand management, ideally in food or hospitality sectors. Strong project and multi-product management skills are essential. Salary: $120,000–$165,000.

About Us

We are Coffee 366 Ltd, a dynamic company operating across multiple sectors of the food products and hospitality service industry. Our portfolio includes hospitality operations, premium coffee products, dairy products, comprehensive cafe staff training programs, and specialized outsourcing services for the food and beverage sector.

The Role

We're seeking an experienced Brand Manager to lead our brand strategy and marketing initiatives across our diverse product lines and services. This is an exciting opportunity to shape the brand identity of a multi-faceted company that touches every aspect of the cafe and hospitality experience.

What You'll Do

  • Develop and execute comprehensive brand strategies across our hospitality, coffee, dairy, and training divisions

  • Manage brand positioning and messaging to ensure consistency across all touchpoints

  • Lead marketing campaigns and promotional activities for multiple product lines

  • Collaborate with operations teams to align brand strategy with service delivery

  • Oversee digital marketing initiatives and social media presence

  • Analyse market trends and competitor activities in the hospitality and food service sectors

  • Manage relationships with external marketing agencies and vendors

  • Monitor brand performance metrics and ROI across all divisions

  • Support business development efforts through strategic brand positioning

What We're Looking For

Essential Requirements:

  • Minimum 5 years of hands-on brand management experience

  • Proven track record in hospitality, food service, or related consumer-facing industries

  • Strong understanding of the coffee and cafe industry landscape

  • Experience managing multiple product lines or service offerings

  • Demonstrated success in developing and executing marketing campaigns

  • Excellent project management and organizational skills

  • Strong analytical skills with experience in brand performance measurement

Preferred Experience:

  • Background in hospitality operations or food service management

  • Experience with staff training and development programs

  • Knowledge of dairy or coffee product marketing

  • B2B marketing experience, particularly in outsourcing or service provision

  • Digital marketing expertise including social media management

  • Experience working with franchise or multi-location operations

What We Value

We prioritize real-world experience and practical knowledge over academic credentials. We're looking for someone who has been in the trenches of brand management and understands the unique challenges of the hospitality industry. Your portfolio of successful campaigns and measurable results will speak louder than any degree.

What We Offer

  • Competitive salary package: $120,000 - $165,000 based on experience

  • Opportunity to work across diverse and exciting industry sectors

  • Collaborative team environment with direct impact on business growth

  • Professional development opportunities

  • Employee benefits package

Ready to Apply?

If you're a seasoned brand professional with a passion for hospitality and food service, we want to hear from you. Please submit your resume to [email protected] along with examples of successful brand campaigns you've led and their measurable outcomes.

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