Brand Manager
Randstad New Zealand
Date: 1 day ago
City: Auckland, Auckland
Contract type: Full time
Are you a passionate and innovative marketer looking to make a meaningful impact with a leading water portfolio in a fast-paced, collaborative environment? This is your chance to shape brand strategy, drive creative execution, and lead growth for both iconic local brands and a global water brand in the New Zealand market.
We are looking for a strategic, creative, and commercially-savvy Brand Manager to join a high-performing marketing team. You will be responsible for end-to-end brand leadership, including portfolio strategy, campaign development, market activations, and innovation execution. This is a role for a brand storyteller who thrives on crafting compelling consumer experiences and activating them with excellence across channels.
What You’ll Do
This is more than a brand management role, it’s an opportunity to work with an ambitious team on some of the most exciting and purpose-driven brands in the beverage industry. If you are someone who doesn’t just accept the status quo but pushes boundaries and brings bold ideas to life, we would love to meet you.
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
Skills
Brand managing, marketing
Qualifications
Bachelor Degree
We are looking for a strategic, creative, and commercially-savvy Brand Manager to join a high-performing marketing team. You will be responsible for end-to-end brand leadership, including portfolio strategy, campaign development, market activations, and innovation execution. This is a role for a brand storyteller who thrives on crafting compelling consumer experiences and activating them with excellence across channels.
What You’ll Do
- Lead the marketing strategy and execution for a strong portfolio of local and global water brands
- Collaborate with commercial teams and external partners to drive performance and implement campaigns that resonate with local consumers and shoppers
- Champion brand campaigns from strategy through to localisation and in-market amplification across ATL, BTL, POS, and experiential marketing
- Partner closely with agency teams to transcreate global IMX campaigns into powerful local executions
- Align with bottlers and franchise teams to deliver on portfolio priorities, innovation pipelines, and category strategies
- Develop and manage region-specific consumer and shopper engagement strategies
- Contribute to cross-functional initiatives and support customer marketing efforts through tailored solutions for key accounts
- 8–10 years of progressive marketing and leadership experience
- Strong expertise in brand building, creative development, media planning, and marketing activation
- Proven ability to lead cross-functional and cross-geographical teams with a focus on executional excellence
- Strong commercial and strategic thinking with experience influencing senior stakeholders
- Demonstrated success in developing locally relevant brand strategies and campaigns
- A collaborative, agile, and growth-focused mindset, with the ability to simplify complexity and lead through ambiguity
This is more than a brand management role, it’s an opportunity to work with an ambitious team on some of the most exciting and purpose-driven brands in the beverage industry. If you are someone who doesn’t just accept the status quo but pushes boundaries and brings bold ideas to life, we would love to meet you.
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
Skills
Brand managing, marketing
Qualifications
- Marketing
Bachelor Degree
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