Brand Activation Specialist

STIHL – a brand that needs no introduction.

If you’re ready to lead, not follow… this is your chance to make an impact on one of New Zealand’s most iconic brands. We’re looking for a Brand Activation Specialist who’s ready to take ownership of our social media strategy, deliver national events, and roll out global brand campaigns —all while keeping the STIHL brand sharp, relevant, and distinctly local. We want someone who knows how to get things done, who’s used to moving fast, juggling multiple priorities, and making brand magic happen.

At STIHL, we lead with innovation, community, and the grit it takes to bring a globally respected brand to life across New Zealand.

What You'll Be Doing

• Social Media: Lead and elevate our New Zealand social media presence across all platforms—driving content, engagement, and performance with confidence and autonomy.
• Campaign Implementation: Localise and activate global campaigns, collaborating with agencies to execute campaigns that make an impact.
• Major Events: Plan, manage, and execute STIHL’s flagship national events, from concept to execution.
• Brand Guardianship: Ensure that every touchpoint—digital, print, in-store—reflects the STIHL standard and elevates the brand experience.
• Product Launches: Lead product launches from strategy through to market rollout, ensuring every launch is impactful.
• Internal Liaison: Collaborate across internal teams to execute brand initiatives professionally and on-brand, ensuring alignment at all levels.
• STIHL Dealer Network: Support our dealers by enhancing their local marketing capabilities and helping them execute brand-aligned initiatives.
• Customer Engagement: Monitor and engage with customer-facing brand interactions, responding to comments and ensuring our brand maintains its reputation.
• Performance Reporting: Prepare and present regular reports, insights, and performance updates at sales and marketing meetings.

What You’ll Bring

• Proven Experience: 2–4 years in social media management, brand campaigns, and event coordination—agency background or experience is a bonus.
• Project Management Expertise: Strong organisational skills and the ability to juggle multiple priorities and stakeholders.
• Creative Mindset: A passion for storytelling, elevating brand sentiment, and creating campaigns that resonate.
• Brand Expertise: A solid understanding of brand positioning, storytelling, and adapting global campaigns to local markets.
• Leadership Skills: Not just an executor, but someone who takes the initiative and leads the charge, especially when it comes to social media strategy.
• Excellent Communication Skills: You’ll work closely with teams across NZ and AU, so relationship-building is key.
• Attention to Detail: A passion for perfection and delivering high-quality work at all times.

What to Expect

• East Tāmaki-based HQ with free parking – no city stress.
• Travel across NZ for events and conferences – some weekends away required.
• Flexible working once settled – 1 WFH day/week.
• Team culture that’s supportive, fun, and inclusive – no stiff collars here. We like to keep it real.

The Perks

• Competitive Salary + KiwiSaver
• Southern Cross Health Insurance (for you, your partner, and kids)
• Life Insurance
• Staff discounts on STIHL products (yes, you'll want them!)
• Company phone

About STIHL

We’re more than just chainsaws. At STIHL, we’re a globally respected brand with a strong local presence – and people genuinely stay. We offer stability, professional growth, and a real team spirit. We believe in marketing that moves the needle, not just makes noise. If you do too, and you’re ready to lead our brand into the next era, we’d love to hear from you.