Regional Marketing Manager

A leading retailer is seeking a Regional Marketing Manager to play a pivotal role in shaping and executing the marketing vision for the Auckland region. This senior position offers you the opportunity to make a tangible impact on market share, brand health, and customer engagement by developing tailored strategies that resonate with local audiences.

You will be at the heart of a supportive and knowledgeable marketing team, collaborating closely with store teams, agency partners, and national stakeholders to deliver campaigns that inspire communities to love where they live, work, and play.

With a focus on both strategic planning and hands-on execution, this role provides an exciting platform for you to showcase your expertise in campaign management, stakeholder relationships, and data-driven decision-making. Flexible working opportunities and a culture built on shared values ensure you can thrive while making a difference across New Zealand’s most vibrant retail landscape.

• Shape the future of regional marketing by designing and delivering comprehensive plans tailored to Auckland’s unique customer base, leveraging data insights and campaign learning's to drive measurable results.
• Collaborate with a diverse network of internal teams, store leaders, and external agency partners to foster strong relationships, ensuring alignment and clarity around marketing initiatives at both local and national levels.
• Enjoy flexible working opportunities within a supportive environment that values knowledge sharing, professional development, and a commitment to wellbeing for all team members.
  
  

What You'll Do

As Regional Marketing Manager, you will be entrusted with driving growth in Auckland’s market share through innovative planning and execution of targeted campaigns. Your day-to-day responsibilities will see you engaging deeply with data analytics to inform your strategies while maintaining close communication with both internal teams and external partners.

You will oversee media planning across multiple channels—digital, experiential, traditional—and ensure every initiative is aligned with broader business goals. By nurturing relationships at every level—from store managers to creative agencies—you will create an environment where local marketing thrives alongside national objectives.

Your ability to adapt plans in response to shifting market dynamics will be crucial as you manage budgets, lead post-campaign reviews for ongoing improvement, and provide expert guidance during new store openings or special events. Through your collaborative approach, you will help elevate the quality of local marketing activity nationwide while supporting professional development within your team.

• Develop and implement comprehensive marketing strategies specifically designed for the Auckland region using data insights and campaign learning's to address local customer needs and business objectives.
• Deliver cost-effective media plans that span digital, experiential, and traditional channels while ensuring all activities are measurable and within budget constraints.
• Build trusted relationships with the Auckland Marketing Committee, incorporating their feedback into actionable plans that remain adaptable to changing market conditions.
• Work collaboratively with Merchandise, Promotions, Digital Customer Experience teams, and other key stakeholders to communicate and execute regional marketing initiatives effectively.
• Conduct post-campaign analysis to identify areas for continuous improvement and optimise future marketing efforts based on performance outcomes.
• Manage the Auckland Cluster Marketing budget efficiently while providing centralised leadership for hyper-localised store activities across the region.
• Lead local marketing engagement by acting as a respected adviser to store-based teams, managing annual fund allocations, processing claims, and tracking budgets throughout the year.
• Facilitate the delivery of annual store marketing engagement calendars in partnership with the Marketing Leadership Team to enhance capability across the network.
• Support direct marketing activities related to Retail Associations by collaborating with relevant teams on paid media planning and execution.
• Oversee brand management for associated brands by developing annual plans in collaboration with customer teams and responding promptly to ad hoc requests from stores.
  
  

What You Bring

To excel as Regional Marketing Manager, your background should reflect significant experience in both strategic planning and practical campaign delivery within retail or comparable industries.

Your proven track record demonstrates not only technical proficiency but also an empathetic approach when working alongside colleagues from different disciplines.

You bring a natural ability for relationship-building—whether guiding local marketers through best practices or aligning cross-functional teams behind common goals. Your analytical strengths enable you to interpret complex datasets into meaningful actions that drive business growth.

Additionally, your comfort presenting ideas ensures everyone feels included in decision-making processes. Above all else, your commitment to fostering an inclusive environment where knowledge is freely shared sets you apart as someone who uplifts those around them.

• Demonstrated experience in developing integrated marketing strategies tailored for specific regions or demographics within complex retail environments.
• Exceptional interpersonal skills enabling you to build rapport quickly with stakeholders at all levels—store teams, committees, agency partners—and drive positive outcomes through collaboration.
• Proven ability to self-manage priorities effectively thanks to advanced planning and time management capabilities honed over years of practice.
• Solution-focused mindset that allows you to navigate complexity or unexpected challenges while maintaining progress towards shared objectives.
• Strong stakeholder management skills that ensure alignment around programme delivery across multiple teams or departments.
• Comfort presenting ideas clearly in meetings or workshops while facilitating productive discussions among diverse groups.
• Minimum five years’ experience in retail or similarly fast-moving sectors where both strategy development and hands-on execution are required daily.
• Comprehensive understanding of campaign management processes from initial brief through post-campaign analysis using various media channels including digital platforms.
• Sound analytical acumen allowing you to translate commercial data into actionable insights that inform future planning decisions.
• Experience working closely with creative agencies or media partners on multi-channel campaigns.
  
  

What Sets This Company Apart

This organisation stands out as one of New Zealand’s most recognised retailers—a place where community spirit meets professional excellence. The company is renowned for its commitment to inspiring people across Aotearoa to love where they live, work, and play.

Employees benefit from a genuinely supportive culture grounded in shared values such as teamwork, respectfulness, safety consciousness, and open communication. Here you’ll find flexible working opportunities designed around your wellbeing alongside access to ongoing training programmes that encourage personal growth at every stage of your career journey.

The business takes pride in its collaborative approach: everyone is encouraged not just to contribute but also support each other’s success—making it an ideal environment for those who value connection as much as achievement.

Whether participating in regular team meetings or contributing ideas during strategic sessions with leadership figures across the network, you’ll feel empowered knowing your voice matters here. The company’s dedication extends beyond its own walls; it actively supports local communities through sponsorships and partnerships—further reinforcing its reputation as an employer of choice within New Zealand’s retail sector.

Robert Walters endeavours to review all applications in a maximum of five working days. If you have not received correspondence within this timeframe please do not hesitate to contact Laura Batchelor-Cook on +6493747329.