Marketing Specialist

As a Marketing Specialist, you will play a key role in developing and executing marketing
strategies to boost brand awareness, increase customer engagement, and drive online sales.
You will work across digital marketing, content creation, social media, email campaigns, and
performance analytics to optimise marketing efforts

Eligibility Criteria:

• Must have a Bachelor’s or higher degree in Marketing, or Marketing Management
• Must have minimum 12 months experience in a marketing role
• Must have minimum 6 months experience in the liquor industry
• Some experience in eCommerce marketing would be highly preferable
• Proficient in digital marketing tools, such as Google Analytics, Meta Ads, Mailchimp
• Must have excellent written and verbal English communication skills

Responsibilites :
Plan, develop, coordinate, and execute advertising policies and marketing campaigns
to achieve sales objectives and targets.

• Manage the creation of marketing materials, including artwork, copywriting, and

campaign execution, while ensuring alignment with budgets and timelines.

• Keep a constant watch for online competitor activities on a daily basis and make online

marketing strategies to counter their online offers.

• Plan and develop social media marketing and promotional plans to enhance brand

image that would contribute positively to sales.

• Perform SEO (Search Engine Optimization) using SEO Tools like Google AdWords and

Google Analytics to increase the online store business.

• Analyse customer data and market trends to refine marketing strategies and improve

campaign effectiveness