Social Media Specialist
Les Mills International
Date: 1 week ago
City: Auckland, Auckland
Contract type: Full time

SOCIAL MEDIA SPECIALIST
PERMANENT – FULL TIME
Bring the magic of LES MILLS to life across global social platforms – inspire, connect, and grow a global fitness community
We're looking for a passionate and creative Social Media Specialist to join our Global Marketing team. We are the voice of LES MILLS, bringing the energy of our brand to life online and growing a worldwide community of fitness fans. Our mission? To inspire and engage through bold, innovative content that drives brand love and performance. A key part of this role will also involve supporting and nurturing our network of Les Mills influencers, acting as the main liaison between them and the wider marketing team to ensure alignment, amplification, and impact.
Skills And Experience You'll Need
You’re a social-first thinker with a finger on the pulse of trends and platform best practices. You're equally comfortable brainstorming big ideas, jumping into comment threads, or reporting on performance – and you love working as part of a collaborative, fun team. Experience working with influencers or creators is a strong advantage.
You Will Ideally Need Experience In The Following
At Les Mills, unlocking and amplifying that inner drive to achieve our goals is something we’re not shy to say we’re great at.
Today, Les Mills Internationals programs are in 20,000 gyms in over 100 countries – pair that with the boom of our digital subscription service LES MILLS+ (like Netflix for our workouts), and it’s an exciting time to be a part of our global company. Our mission is simple – to create a fitter planet.
You don’t have to be a fitness fanatic to fit in here, but you can make a workout part of your workday. If you want to grow your professional career, Les Mills International could be the place for you. Our mission is simple – to create a fitter planet.
What’s In It For You
We operate as a flexible and hybrid workplace with a mix of working in the office and at home as a work scheme that enhances and encourages work/life balance. Whether that be working from home, going to the gym or doing school drop-offs/pick-ups, we want our employees to feel comfortable working in an environment where they can thrive and feel empowered.
We Offer Some Great Benefits That Include
PERMANENT – FULL TIME
Bring the magic of LES MILLS to life across global social platforms – inspire, connect, and grow a global fitness community
- Work for a global fitness brand on a mission to create a fitter planet
- Collaborate with world-class marketers, instructors, and creators
- Flex your creativity and strategic thinking in a fast-paced, purpose-driven team
We're looking for a passionate and creative Social Media Specialist to join our Global Marketing team. We are the voice of LES MILLS, bringing the energy of our brand to life online and growing a worldwide community of fitness fans. Our mission? To inspire and engage through bold, innovative content that drives brand love and performance. A key part of this role will also involve supporting and nurturing our network of Les Mills influencers, acting as the main liaison between them and the wider marketing team to ensure alignment, amplification, and impact.
Skills And Experience You'll Need
You’re a social-first thinker with a finger on the pulse of trends and platform best practices. You're equally comfortable brainstorming big ideas, jumping into comment threads, or reporting on performance – and you love working as part of a collaborative, fun team. Experience working with influencers or creators is a strong advantage.
You Will Ideally Need Experience In The Following
- 2+ years managing social media channels for a brand or agency
- Strong understanding of TikTok, Instagram, Facebook, YouTube, and emerging platforms
- Experience working with creators or influencers to amplify campaigns and brand messaging
- Excellent copywriting and content planning skills
- Confidence using social media and content creation tools e.g., Meta Business Suite, Emplify, Figma or similar
At Les Mills, unlocking and amplifying that inner drive to achieve our goals is something we’re not shy to say we’re great at.
Today, Les Mills Internationals programs are in 20,000 gyms in over 100 countries – pair that with the boom of our digital subscription service LES MILLS+ (like Netflix for our workouts), and it’s an exciting time to be a part of our global company. Our mission is simple – to create a fitter planet.
You don’t have to be a fitness fanatic to fit in here, but you can make a workout part of your workday. If you want to grow your professional career, Les Mills International could be the place for you. Our mission is simple – to create a fitter planet.
What’s In It For You
We operate as a flexible and hybrid workplace with a mix of working in the office and at home as a work scheme that enhances and encourages work/life balance. Whether that be working from home, going to the gym or doing school drop-offs/pick-ups, we want our employees to feel comfortable working in an environment where they can thrive and feel empowered.
We Offer Some Great Benefits That Include
- Free gym membership and LM+ Subscription
- Overseas travel opportunities
- 26 weeks paid parental leave for primary carer
- Health Insurance discount
- Monthly companywide parties/events
- Global mobility
- Dog-friendly office
- Volunteer day
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