Content & Social Marketing Manager

About Kathmandu...

Kathmandu is a leading global outdoor lifestyle brand whose journey began in Aotearoa New Zealand over thirty years ago, born out of the passion for the outdoors. We’re on a mission to improve the wellbeing of the world by getting more people outdoors, because nature has a positive transformative effect on us all. It makes us more happy, open, free and fun. And that’s why we’re all about creating the best sustainably made outdoor gear - to get people to experience nature’s benefits more often.

We've been out there for over 30 years living our best lives. Now you can too. Join us on our mission to improve the wellbeing of the world through the great outdoors.

A little bit about the role:

As the Content & Social Manager at Kathmandu, you will play a pivotal role in developing and executing a comprehensive content strategy that brings to life our brand’s curiosity, innovation, heritage, New Zealand spirit, and commitment to sustainability – amplifying these qualities globally through engaging and informative storytelling across owned, earned, and partner channels.

This is a hands-on role for a working manager — you’ll lead by doing, producing high volumes of day-to-day content while shaping the broader content strategy.

Day to day responsibilities include:

• Develop and lead a comprehensive content strategy for Kathmandu that aligns with the brand's vision, target audience, and business objectives – bringing the brand to life across global markets.
• Collaborate with cross-functional teams to understand marketing, product, partnerships and campaign requirements, integrating these insights into a dynamic content calendar.
• Overseeing the delivery of content across multiple platforms (social, email, web, video) ensuring consistency and high quality and cultural relevance across regions.
• Ensure the content strategy and development processes stay in line with Kathmandu's brand identity, messaging, and tone.
• Personally create and deliver high-quality content across digital, social, and campaign platforms — including writing copy, developing visual concepts, and producing day-to-day content as required.
• Manage the content production pipeline, ensuring timely delivery and appropriate distribution across marketing channels.
• Design and implement a strategic, channel-specific, social media strategy that enhances brand engagement, builds community and drives organic growth.
• Collaborate with the Social Media Content Specialist on user-generated content (UGC) plans and content mix to enhance the brand's social media presence and foster a sense of community among a diverse, global audience.
• Staying ahead of industry trends, including AI-driven content marketing innovations.
• Utilise analytics tools to measure the effectiveness of content campaigns, social media efforts, and influencer collaborations.

This is what you'll need

• Develop cohesive content strategy aligned with brand identity.
• Comfortable producing high volumes of content across formats, including writing social copy, blog posts, email content, and campaign messaging.
• Drive engagement and community building.
• Familiarity with outdoor apparel and equipment market.
• Timely delivery in fast-paced environment.
• Budget management skills and financial acumen.
• Experience in team leadership and management, particularly in a content context.
• Demonstrates adherence to Kathmandu 's core values and principles.

Qualifications and Experience Requirements:

• Excellent verbal, written, interpersonal communication skills
• Bachelor’s degree in marketing, business management, or a related field.
• Proven Content Strategy, Creation, and Social Media Experience.
• Copywriting Expertise: Engaging and informative product-focused copy.
• SEO Knowledge: Optimising content for visibility and reach.
• Creative Vision: Innovative and visually appealing content creation.
• Strong Communication and Collaboration Skills: Cross-functional teamwork.
• In-depth knowledge of social media management, content management, content promotion systems

Ready to join us?

Kathmandu is committed to a diverse, equitable and inclusive workplace. Submit your CV here and join us.